Why I Do What I Do
I’ve always been drawn to the intersection of structure and story, the place where strategy meets the human experience of change. Over the years, I’ve realized my best work happens when I’m helping organizations see themselves more clearly: aligning people, processes, and data so their vision actually comes to life.
My Work in Practice
Strategic Alignment
I help teams translate broad business objectives into actionable strategies, connecting marketing, sales, and success to the same north star. My focus is on clarity: ensuring every initiative ties to measurable outcomes, and every team understands how their work creates value.
Data, Process & Systems Transformation
From re-engineering broken lead-to-revenue processes to implementing scalable data and GTM architectures that drive insights worth actioning on, I bring structure to complexity. The work is part data, part operations, part storytelling, designing systems and driving insights that make sense to the people who use them.
Building Teams and CapabilitieS
I’ve built and led teams that thrive in fast-moving, high-growth environments. Whether designing new roles, creating and scaling capabilities, mentoring leaders, or developing frameworks for collaboration, my goal is always to create capabilities that outlive me and systems that sustain performance long after launch.
InnovatioN Automation & AI
I explore how automation and AI change the way we work. From establishing responsible use governance to piloting automation for pipeline forecasting, marketing activation, and other important GTM processes, my focus is on using technology to scale human creativity, not replace it.
I believe strategy only matters when it moves people , when it shapes how teams work, connect, and create change. My experience reflects that philosophy: scaling ideas into impact and transformation into measurable growth.
I’m most energized when I’m helping people see new possibilities, whether it’s a team discovering the story behind their strategy or an audience connecting the dots between technology and human potential. I’m passionate about making complex ideas feel intuitive and inspiring, and I believe transformation should feel as elegant as it is effective.
